OLD | Monsite

PREMI7RE PAGE

Describe your image

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Describe your image

PREMI7RE PAGE

Describe your image

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A communication & packaging agency

able to promote a brand as a whole

Principe Actif was born in 2009 with a desire: that of forge a link between creation and technique and to associate French craftsmanship with the development of brands .

A desire but also a requirement, those of Catherine and Éric Duchêne, after a common industrial career at CADBURY SCHWEPPES (Packaging development for one, quality for the other) then in design (Director of production at LANDOR for Éric, experience in the print for Catherine).

Since then, the team has offered its expertise and know-how to a wide variety of sectors, from luxury to the perfumes & cosmetics passing through the wines & spirits where the B to B.

A CONCENTRATE OF TALENTS

Coordinator of your project, we rely on a selection talented professionals who work with us to resolve each challenge.

Whatever their sectors (creation, luxury crafts, printing, 3D models, photography and retouching, DTP, web...), they share our values and our quest for excellence .

BRAND AGITATOR

We like go off the beaten track, challenge received ideas , find novel solutions. In short, the "5-legged sheep" do not scare us!

Coeur de métiers

DEPLOY the brand strategy.

DESIGN & PRODUCE everything that enhances the brand,

its signature, its history, its graphic line.

Areas of intervention

Packaging

# Creation: graphic and volume design, Limited Edition design.

# Production: creation of models and prototypes of packs, boxes, bottles.

# Packaging consulting: force of proposal and technical innovation,

strategic advice and industrial support

Communication

# Design and production of marketing articles , displays, POS

# Manufacture of unique pieces

# Adaptation advertising campaigns

# photo shoot and retouching

# Editing brochures, brochures, press kits

Space design

# Booths exhibition for trade fairs

# Corners, showrooms and points of sale

# Events , privatization of space

# Layout reception hall, layout of offices and professional premises

Catherine Duchene

Associate Director

Estelle Nion

Project manager

Eric Duchene

Associate Director

Laura Seguy

Accounting

Cecile Hemar

Project manager

Charlotte Lesueur

junior graphic designer

L'équipe

Réalisations

Discover the selection of our latest achievements

Interested in this quick overview? Contact us. We will be delighted to present our agency to you in more detail.

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PUTTING THE CUSTOMER AT THE HEART OF OUR COMMITMENT

Conductor of your project, we let's select and coordinate a flexible, reactive and specific team for each mission.

Our priority: exceed your expectations.

PROMOTING EXCEPTIONAL KNOW-HOW

We want to promote French know-how and associate it with modern design. As part of luxury projects, we do collaborate renowned craftsmen from the Grands Ateliers de France or the Prestige and Tradition Association.

SURRENDER TO YOUR IMAGINATION

We have decided to remove the word IMPOSSIBLE from our vocabulary to carry out your most unusual projects.

RESPECT PEOPLE & THE ENVIRONMENT

We We systematically look for options to reconcile:

# Preservation of the environment

# Social equity

# Economic efficiency

For us, LUXURY and ETHICS are compatible.