OUR ACHIEVEMENTS
Discover the selection of our latest achievements
Interested in this quick overview? Contact us . We will be delighted to present our agency to you in more detail.
Describe your image
Describe your image
Describe your image
A communication & packaging agency
able to promote a brand as a whole
Principe Actif was born in 2009 with a desire: that of forge a link between creation and technique and to associate French craftsmanship with the development of brands .
A desire but also a requirement, those of Catherine and Éric Duchêne, after a common industrial career at CADBURY SCHWEPPES (Packaging development for one, quality for the other) then in design (Director of production at LANDOR for Éric, experience in the print for Catherine).
Since then, the team has offered its expertise and know-how to a wide variety of sectors, from luxury to the perfumes & cosmetics passing through the wines & spirits where the B to B.
A CONCENTRATE OF TALENTS
Coordinator of your project, we rely on a selection talented professionals who work with us to resolve each challenge.
Whatever their sectors (creation, luxury crafts, printing, 3D models, photography and retouching, DTP, web...), they share our values and our quest for excellence .
BRAND AGITATOR
We like go off the beaten track, challenge received ideas , find novel solutions. In short, the "5-legged sheep" do not scare us!
DEPLOY the brand strategy.
DESIGN & PRODUCE everything that enhances the brand,
its signature, its history, its graphic line.
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Areas of intervention
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Packaging
# Creation: graphic and volume design, Limited Edition design.
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# Production: creation of models and prototypes of packs, boxes, bottles.
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# Packaging consulting: force of proposal and technical innovation,
strategic advice and industrial support
Communication
# Design and production of marketing articles , displays, POS
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# Manufacture of unique pieces
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# Adaptation advertising campaigns
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# photo shoot and retouching
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# Editing brochures, brochures, press kits
Space design
# Booths exhibition for trade fairs
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# Corners, showrooms and points of sale
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# Events , privatization of space
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# Layout reception hall, layout of offices and professional premises
Catherine Duchene
Associate Director
Estelle Nion
Project manager
Eric Duchene
Associate Director
Laura Seguy
Accounting
Cecile Hemar
Project manager
Charlotte Lesueur
junior graphic designer
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Discover the selection of our latest achievements
Interested in this quick overview? Contact us. We will be delighted to present our agency to you in more detail.
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PUTTING THE CUSTOMER AT THE HEART OF OUR COMMITMENT
Conductor of your project, we let's select and coordinate a flexible, reactive and specific team for each mission.
Our priority: exceed your expectations.
PROMOTING EXCEPTIONAL KNOW-HOW
We want to promote French know-how and associate it with modern design. As part of luxury projects, we do collaborate renowned craftsmen from the Grands Ateliers de France or the Prestige and Tradition Association.
SURRENDER TO YOUR IMAGINATION
We have decided to remove the word IMPOSSIBLE from our vocabulary to carry out your most unusual projects.
RESPECT PEOPLE & THE ENVIRONMENT
We We systematically look for options to reconcile:
# Preservation of the environment
# Social equity
# Economic efficiency
For us, LUXURY and ETHICS are compatible.
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24 bis rue de Mora
95880 Enghien-Les-Bains
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01 34 17 15 93
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Public transport access:
Station of North / Enghien-Les-Bains
Line H > 12 minutes
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