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A communication & packaging agency

able to promote  a brand as a whole

Principe Actif was born in 2009 with a desire: that of  forge a link between creation and technique  and to associate French craftsmanship with the development of brands .

 

A desire but also a requirement, those of Catherine and Éric Duchêne, after a common industrial career at CADBURY SCHWEPPES (Packaging development for one, quality for the other) then in design (Director of production at LANDOR for Éric, experience in the print for Catherine).

 

Since then, the team has offered its expertise and know-how to a wide variety of sectors, from  luxury  to the  perfumes & cosmetics  passing through the  wines & spirits  where the  B to B.

A CONCENTRATE OF TALENTS

Coordinator of your project, we rely on a selection  talented professionals  who work with us to resolve each challenge.

 

Whatever their sectors (creation, luxury crafts, printing, 3D models, photography and retouching, DTP, web...), they share our values and  our quest for excellence .

 

BRAND AGITATOR  

We like  go off the beaten track,  challenge received ideas ,  find novel solutions.  In short, the "5-legged sheep" do not scare us!

Coeur de métiers

 

 

DEPLOY the brand strategy.

DESIGN & PRODUCE everything that enhances the brand,

its signature, its history, its graphic line.

 

Areas of intervention

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Packaging

#  Creation: graphic and volume design, Limited Edition design.

#  Production: creation of models and prototypes of packs, boxes, bottles.

#  Packaging consulting: force of proposal and technical innovation,

strategic advice and industrial support

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Communication

#  Design  and production of marketing articles , displays, POS

# Manufacture of  unique pieces

#  Adaptation  advertising campaigns

#  photo shoot  and retouching

#  Editing  brochures, brochures, press kits

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Space design

#  Booths  exhibition for trade fairs

# Corners, showrooms and  points of sale

#  Events , privatization of space

#  Layout  reception hall, layout of offices and professional premises

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Catherine Duchene

Associate Director

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Estelle Nion

Project manager

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Eric Duchene

Associate Director

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Laura Seguy

Accounting

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Cecile Hemar

Project manager

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Charlotte Lesueur

junior graphic designer

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L'équipe
Réalisations
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Discover the selection of our latest achievements

Interested in this quick overview? Contact us. We will be delighted to present our agency to you in more detail.

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PUTTING THE CUSTOMER AT THE HEART OF OUR COMMITMENT

Conductor of your project, we  let's select  and coordinate a flexible, reactive and specific team for each mission.

Our priority: exceed your expectations.

 

PROMOTING EXCEPTIONAL KNOW-HOW

We want to promote French know-how and associate it with modern design. As part of luxury projects, we do  collaborate  renowned craftsmen from the Grands Ateliers de France or the Prestige and Tradition Association. 

SURRENDER TO YOUR IMAGINATION

We have decided to remove the word IMPOSSIBLE from our vocabulary to carry out your most unusual projects.

 

RESPECT PEOPLE &  THE ENVIRONMENT

We  We systematically look for options to reconcile:

Preservation of the environment

Social equity

Economic efficiency

For us, LUXURY and ETHICS are compatible.

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À propos
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24 bis rue de Mora

95880 Enghien-Les-Bains

01 34 17 15 93

contact@principe-actif.eu

Public transport access:  

Station of  North / Enghien-Les-Bains

Line H > 12 minutes

Contact
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