OUR ACHIEVEMENTS
Discover the selection of our latest achievements
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CORNER CHOCOLATES MELLE DE MARGAUX
BORDEAUX AIRPORT
Space design
The Mlle de Margaux chocolate factory draws its inspiration from the heart of the famous Margaux vineyard. The Vines of the Médoc, Guinettes or Perles du Médoc are all nods to the world of the vine.
After a first store set up in Margaux, on the site of the chocolate factory, Mlle de Margaux wishes in 2010 to enhance her regional roots.
She then decides to set up at the heart of Bordeaux-Mérignac airport to increase the brand's visibility. The project is entrusted to us.
OUR MISSION
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# Translate the Brand personality and the specificity of the Mlle de Margaux range into an original and appropriate retail concept.
# Propose a clever and attractive organization on a small surface.
# Intervene from the creative phases to the installation in the airport.
Create an attractive and essential shop
​
The location of the store in the airport: an obligatory place where customers wait before boarding the plane. The shop must be spotted, highlighted thanks to the originality of its products and its elegance.
OUR MISSION
​
# Translate the Brand personality and the specificity of the Mlle de Margaux range into an original and appropriate retail concept.
# Propose a clever and attractive organization on a small surface.
# Intervene from the creative phases to the installation in the airport.
Create an attractive and essential shop
​
The location of the store in the airport: an obligatory place where customers wait before boarding the plane. The shop must be spotted, highlighted thanks to the originality of its products and its elegance.
# We used the link between the products and the vine (the grapes, the vine shoots, the Armagnac, etc.) to reassure the customer and seduce them: Mlle de Margaux, neighbor of Château Margaux, is very attached to the vines.
# The brand's distinctive signs have been enhanced:
- the originality of the colors: blue, orange and brown are clearly highlighted.
- the femininity of the product is embodied by the elegance of the shapes and volumes.
# The M of Margaux is highlighted on several signs to be spotted from afar, regardless of which side the customer arrives from.
# We set out on a gourmet and refined axis. The star products are placed, like jewels, in glass cases at the top of personalized podiums.
