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MOMENTO MOJITO

Design & manufacture of a scooter-bar for mojitos

Unique piece design

What better way to communicate your new universe than to show it off on a scooter attacking the roads and bars of all Europe  ?  A marketing activation designed by Havana Club for its 3-year-old range  : a tricycle that acts as a mobile bar for Mojitos and which must reflect its new visual identity.

 

Here is an idea that at Principe Actif immediately seduced us  !

After a competition between agencies, we are in charge of the design and conception of 2 versions of the scooter.

DESIGN

# Proposal of several designs directly inspired by the new brand identity of Havana Club 3 Años, the “Human Touch” which reflects the vitality, spontaneity and diversity of Cuba.

MANUFACTURING

# We are partnering with a Parisian tricycle manufacturer to bring our creative ideas to life and find technical solutions to a dual challenge: building a tricycle that is authentic and human, and practical and compliant to use.

DESIGN

# Creative elements centered around the color yellow and colorful designs designed by Cuban artists that we take up and appropriate to develop the 2 bikes.

MANUFACTURING

# From the choice of materials (sheet metal, wood), from the organization of the space in the box to the selection of accessories and their customization, including the painting stage, we follow the birth of the tricycle from A to Z.

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