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Selection of Maestros, Tributo, Union, Maximo

Consulting & packaging development

For ICONICA the Prestige range of Havana Club, Principe Actif does things in a big way. This premium range of Havana Club intended for connoisseurs is composed of 5 rums  : Selección De Maestros, Tributo, 15 years old, Unión, Máximo.

  So many challenges for us who worked on their packaging development.


# For Selección de Maestros we have developed a metallic colored label  combined with fine embossing as well as designed a canister that gives the perfect illusion of real wood. A successful trick  !


# All of our know-how has gone into Tributo to obtain quality canisters, cases and labels  : simultaneous gilding, embossing and treading as well as the search for pastel colors which are difficult to obtain industrially.


# With Unión, we took up the challenge of making a label in metal and on a rounded bottle:

a real screen-printed metal plate that perfectly fits the format of the bottle.


# For the first luxury bottle of Havana rum, the box had to be both elegant and practical. What we obtained by working on the association of materials such as faux leather, with a pleasant touch and gold transcripts.


# Nothing is too good for Maximo, Havana Club's most premium bottle.


# After having developed the Maximo crystal carafe and its perfect glass bubble, a feat in glassmaking, we have optimized its precious wood box to wedge the bottle to the millimeter and protect it to perfection.

Cuban luxury!

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