top of page

CHIVAS ULTIS

TASTING RITUALS

Brand

Chivas

Context

Each whisky has its own tasting ritual. To ensure that every consumer can enjoy a perfect moment with a glass of CHIVAS REGAL ULTIS, this prestigious whisky offers a range of ritual objects intended for bars and events. 

Service

Manufacture of brand activation objects

Challenge

Adjusting the designs of the objects to make them technically feasible while retaining ULTIS' own identity: diamond point and rose gold

Glass Main 2.jpg
Ice Bucket 2.jpg
Straw 2.jpg
Tongs.jpg
Ice Cup Main .jpg

A pre-production run of 200 pieces was launched for the group's annual convention, followed by the industrial production of thousands of pieces

Our role

We selected suppliers specialising in luxury goods with whom we developed the prototypes of all these ritual objects: glass, ice cube jar, tumbler, ice bucket, straw, tongs and test tubes case. 

Capture d’écran 2019-10-04 à 19.19.13.pn
1.png

Don't hesitate to contact us
to talk about your projects!

24 bis rue de Mora , 95880 ENGHIEN-LES-BAINS

agence@principe-actif.eu

+33 (0)1 34 17 15 93

© 2019  by PRINCIPE ACTIF. All rights reserved

bottom of page