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CHIVAS

Brand

Chivas

Contexte

Chivas Regal 25  offers a new visual identity inspired by the 1900s in Manhattan, the place of a second birth

Chivas Regal 25 presents its new visual identity inspired by the 1900s in Manhattan, the place of a second birth for this high-end Scotch whiskey

Service

Challenge

MANUFACTURE OF BRAND ACTIVATION OBJECTS

To ensure the design of marketing and event objects intended for the Cannes Film Festival as well as for the airports of Hong Kong or Shanghai

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Our role

For each object, we studied the feasibility, drew the plans, chose the materials and selected luxury craftsmen. Among these exceptional items,

- a limited series of travel trunks, in memory of the transatlantic liners and the Orient-Express: designed by our designers, these trunks covered in coated canvas with the screen-printed Chivas monogram were made to measure by a French trunk maker

- Displays and glorifiers, leather and glass furniture, exhibited in the Duty Free of major Asian airports or in the salons of the Martinez hotel, invested by Chivas during the Cannes Film Festival.

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Don't hesitate to contact us
to talk about your projects!

24 bis rue de Mora , 95880 ENGHIEN-LES-BAINS

agence@principe-actif.eu

+33 (0)1 34 17 15 93

© 2019  by PRINCIPE ACTIF. All rights reserved

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